Twin Sides of a Handmade Business: Back-To-School (Im)Balance

Shoutout to all the parents doing their best, showing up late sometimes, and still smiling! (Originally posted to Instagram and Facebook Sept 26)

My kids’ school has been having Spirit Week all week and this is our first day participating (Thursday) because I just figured out it was happening.

Of course I finally find the dress up schedule this morning to read that it’s Twin Thursday and I haven’t coordinated a matching friend outfit because… so many negative words flood my head, “I’m terrible, disorganized, flighty, a bad mom.” But the truth is that I’m not in work-life balance right now.

This isn’t my season for the beautiful work-life balance I imagined when I started this business years ago. Back-to-School orders come in like a tidal wave July-September, and my focus turns toward work to keep up. And at this point in my business, I know to plan for the big spike in sales this time of the year, but each year sees expansion and growth I never imagined. So no matter how much planning and preparation I do, we’re still caught a bit off guard.

But back to Twin Thursday 👯‍♀️. So there I am looking at this e-flyer with panic because I haven’t coordinated with my girls’ friends as I’m just seeing this dress up theme an hour before school starts. Probably not an ideal time to make a call to friends for this. But hey! We’ve got a built-in friend duo right here. Yay!

The struggle of a handmade business with a booming back-to-school season during back-to-school season with small kids
Twins-ish?

Both girls are so excited to match pants, shoes, and hairstyle — even if we couldn’t make a matching top happen. And I’m glad we showed up to Spirit Week even if we’re a little late.

Running a growing business and a family looks like this sometimes. But/And I think we are pretty happy! We figure it out and show up when we can, even if we are a little late to the party.

October 1st Note: Special thanks to YOU — customers who kept me busy; followers who cheered me on; family and friends who gave me space and grace — for your patience while I kept up with the massive tidal wave that was back-to-school orders this year. It was exponentially bigger than expected which was equal parts exciting and exhausting. Par for the course in business ownership! Now, I’m taking a breath and celebrating a bit as well as planning for the holiday season and 2020. New prints are coming and more of that #wastefreecurious content you love!

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