In a previous post, Can Shopping and Shipping Online Be Eco-Friendly, I talked about the carbon-emissions side of shipping. But today it’s all about another concern — mailers.
Counting Costs + Keeping Prices Low
As a small handmade business, I’m always counting. The price of a product isn’t just the materials. I count the materials, my time, packaging costs, shipping costs, accounting costs, business license costs, marketplace fees, web hosting fees, office supplies, and so much more. Keeping prices competitive and profitable is a tricky business in and of itself. And more so as I move toward more eco-friendly options rather than just low-cost items.
For example, organic fabric costs about $15.50-16 per yard, while quality cotton fabric of the same weight costs about $9.50-10 per yard. The bubble mailers I have used for a long time cost $24.50/case. Switching to a more eco-friendly bubble mailer costs $49.50 for the same amount. The bottom line, going green costs more money and that is tricky for small businesses with low margins. I don’t mean this as an excuse. Just to state a fact.
Holy Bubble Mailers, Batman
Mailers are important for online businesses. My primary job after making an item is making sure it gets to my customer safe and sound. So to be honest, when I started this business, my priority was to find quality mailers at bulk prices. I just wasn’t thinking about all the extra plastic I was sending into the world.
Last year, when my business kicked up during back-to-school shopping, I was struck with the realization that I was shipping a good deal of plastic out. Like wow!
But I’m not one to just shrug my shoulders. I started looking into alternatives. I found an awesome company called Eco Enclose that specializes in making eco-friendly packaging and they send FREE samples! So even though I still have nearly 100 mailers to work through, I ordered some samples to try out. That way, when I run out (I haven’t yet), I’d be ready to make an eco-friendly switch.
I sampled everything. I tried thick 100% recycled/recyclable/reusable cardboard and padded mailers but they were too heavy and increased shipping costs by a significant amount.
I tried a more thin 100% recycled/recyclable Kraft paper mailer but my tester kindly let me know the mailer arrived with a tear. So no.
I tried a 100% recycled/reusable/recyclable poly mailer but my products don’t fill it out and it felt too flimsy.
Finally, I tried a bubble mailer made from 32.6% post-industrial recycled content (51% recycled content in the outer layer, 8% recycled content in the bubble layer, and 8% recycled content in the capping layer). These can be recycled and have an extra adhesive strip to be reused! I’ve sampled all the sizes and found one that will work for most items. It is smaller than my preferred mailer size so I’ll have to fold things up more than I prefer, but what a small sacrifice for more peace-of-mind.
No, 32.6% recycled content is not perfect, but it’s better. And it’s honest. And although they cost twice as much for a smaller size, I know they are the right choice. This options blends my desire to waste less and get items to my customers safely and at a low cost. Eco Enclose is also actively working on increasing the recycled content of these mailers. Look out for these mailers coming from pen&thimble soon!
Pen&thimble is Rolling Out Green Packaging Soon!
So that’s the story about mailers. If you have questions, feel free to ask! I’m always open to tailoring the way you get your mail too! When making a purchase, you can always leave note like “no extra packaging please” and I’ll be happy to send you your items with minimal packaging! More on packaging inside the mailer in a future post.
Save on Eco-Friendly Packaging!
I’ve just started using EcoEnclose for my sustainable shipping supplies and you should check them out! You get 20% off your first order when you use my referral link: http://ecoenclose.refr.cc/gillianf
Are You Waste Free Curious Too?
If producing less waste is something you might be into this year, I’d love if you’d join me! Follow my personal and business waste-free journey from the comfort of your inbox. Sign up to so you don’t miss a thing: Click here to sign up! You’ll get a plastic-free produce storage cheat sheet just for signing up! Also, I’m using the hashtag #wastefreecurious on Instagram to share our waste free journey. I’ve just started the hashtag and I’m sharing our waste free wins and fails and tough spots with a mix of posts and Stories. So come on over!